• Ashley Wenger

Shop Local this Holiday Season

Updated: 7 days ago

Small Business Saturday is just around the corner, and the gift-giving festivities will be here before you know it! This holiday season, ditch the Black Friday crowds at Target, and the Amazon ads that will get you to buy more than you needed to. Instead, support your local entrepreneurs and small businesses! By shopping locally, you're ensuring that the dollars you spend go back into your community, your purchase will produce significantly fewer carbon emissions, and will mean a great deal more to the shop owner! To make it easier to support small businesses near you, we've compiled (and are still adding to!) a list of holiday markets and gift guides across the Shenandoah Valley!



Northern Valley

  • Windepdent Weekend in Downtown Winchester

  • Check out Old Town Winchester from November 25th-27th for extended hours and special offers at local stores.

  • Fa la la la la Shop Local Passport Game

  • Shop local in New Market and collect “passport” stamps for a prize! Participation is open from December 3rd to the 9th.


Central Valley


Southern Valley

  • The Walker Program Holiday Pop-Up Market

  • Shop all your favorite local businesses in one place, November 26th from 1-4 pm at the Bank of James in Lexington

  • Free gift wrapping in Lexington

  • In support of Small Business Saturday, Main Street Lexington is offering free gift wrapping on November 26 from 2-5 pm at The Gin Hotel Ballroom for purchases made downtown.

  • Check out your holiday shopping options in Lexington, Buena Vista, and Rockbridge County in this article.


Do you have a holiday market happening in your community or a gift guide for your business? Share it with us here, and we'll add it to our list!