Collins Market: Taking the Leap

Richard Saunders went from keeping motorcycles running to running his own store. 

The Collins Market owner’s story is proof that there is more than one path to entrepreneurship. 

“It started with me initially trying to get into automotive,” he said. “I didn’t really like automotive, so I did motorcycle work as a technician. I did that for myself a little bit, just learning the trade. I did that professionally for about 17 years, until I got into this.” 

Not only had Saunders frequented downtown Staunton regularly in the past, but he also lived there. He dwelled there through several iterations of the convenience store underneath Staunton’s historic Clock Tower, and he began to create his own vision for the store. 

“With living in downtown for years – off and on – that really solidified what I wanted in the store,” Sauders said. “I felt like it was missing something. Every time I went down there, I was like, ‘Dang, if I had (this store), I’d do this.’” 

Saunders began searching YouTube for every entrepreneurial question that came to mind, and he started saving money with his wife for start-up costs. 

He credits his wife with giving him the courage to make a huge career leap. 

“I just had to go out on faith,” Saunders said. “It was my wife’s willingness to say, ‘Hey, whatever you want to do, I’ve got your back. Let’s try this.’” 

Saunders has operated Collins Market for more than a year, and he’s put his vision into practice. He’s expertly matched the store’s offerings with the ethos of downtown Staunton, with a myriad of healthier options in addition to the convenience store staples. 

In the front of the store, there’s a fresh fruit and vegetable bin with tomatoes, potatoes, bananas, and other options. There’s also an assortment of protein bars. 

The sandwich and salad section has been a hit, as has one unique snack option. 

“The children really enjoy the international snacks,” Saunders said. “The snacks are really centered around Anime. Some are based off the show One Piece and Naruto. Those things really work well.” 

Saunders would love to have a 17-year run in store ownership, similar to his time spent working on motorcycles. 

“I hope that one it stays successful,” he said, “and two that we can expand and do more things. I think we’re on track to do hot foods soon, and just that the community enjoys it.” 

He has a message for aspiring entrepreneurs. 

You can do it! 

“As for someone who wants to start their journey, believe in your vision,” Saunders said. “Things are going to change a million times over. Don’t sweat it. Stick to the plan you want, and work around the things that don’t.”

Story and photos by Chris Lassiter. Chris Lassiter is the director of engagement and inclusion at the Community Foundation of the Central Blue Ridge. He highlights businesses for the Staunton Black Business Collective.